Las Cumbres dairy products

Las Cumbres dairy products is one of my graphic brand redesign or update jobs. Working together with @arnoldo.porta, the mission was to simplify the graphic brand to improve its performance. The client had a very good brand logo designed at the time by the same team at Aporta Barquisimeto, but when illustrated, many details did not perform well in small formats, for example. The main colors were reduced to improve rendering costs. The scales were balanced and the hierarchy of the elements was better defined, for example: the spacing of the letters and the placement of the words were adjusted to improve their reading in small formats. The brand improved pregnancy and performance in its brand context.