The Mi Pancito product brand is an enterprise in Chile. Pancito is a brand of artisan bread. For this graphic brand, having such a friendly name, we focused our design strategy on giving life and personality to the character “Pancito”. Turning it into a charismatic and friendly character, but one that meets the parameters required to have a good performance as a product brand, this implies not making a complex illustration. In this way we project the brand’s message: Made with love, kind and supportive.